Guru specializes in creating compelling museum tour apps tailored for cultural institutions. Operating in the cultural and educational sector, Guru serves museums, galleries, and other cultural entities by providing a comprehensive Content Management System (CMS) that allows clients to update and manage their content seamlessly. Alternatively, Guru offers full-service CMS management, handling all updates and content creation. The business model revolves around developing original content and repurposing existing materials to enhance visitor engagement through innovative storytelling. Guru's revenue is generated through service fees for app development, content management, and ongoing support. The company is committed to continuous innovation, integrating new technologies and content mediums to stay ahead of industry trends. Keywords: museum tour apps, cultural institutions, content management, storytelling, visitor engagement, innovation, CMS, mobile apps, content creation, educational sector.