Triptease operates in the hospitality industry, providing a platform designed to help hotels increase their direct bookings. The company serves hotel clients by offering tools that use data to optimize room availability, price comparison, and guest profiles. Triptease's business model revolves around a SaaS (Software as a Service) framework, where hotels subscribe to their platform to access features like live chat specifically built for hotels, targeted messaging to high-value audiences, and detailed analysis of guest booking behavior. This enables hotels to make more informed decisions in metasearch auctions and improve the overall guest experience. The company generates revenue through subscription fees paid by hotels for access to its suite of tools and services.

Keywords: direct bookings, hospitality, SaaS, data-driven, live chat, personalized messaging, metasearch, guest profiles, hotel optimization, subscription-based.