VideoAmp is a forward-thinking software and data company that aims to revolutionize the advertising industry by creating a more sophisticated, data-driven ecosystem. The company focuses on redefining how media is valued, bought, and sold. VideoAmp serves a diverse range of clients, including advertisers, agencies, and media owners. These clients leverage VideoAmp's suite of privacy-first data and software solutions to gain a comprehensive understanding of their advertising performance across various media channels, such as linear TV, OTT (over-the-top streaming services), digital platforms, and walled gardens (closed ecosystems like social media platforms).

Operating in the advertising technology market, VideoAmp's business model revolves around providing advanced measurement and optimization tools. These tools help clients connect the dots between ad exposures, audiences, and outcomes, offering a true deduplicated read of performance. This means clients can see how their ads are performing across different platforms without counting the same audience multiple times.

VideoAmp makes money by offering its software and data solutions on a subscription basis or through licensing agreements. Clients pay for access to the platform, which provides valuable insights and analytics to optimize their advertising strategies. Additionally, VideoAmp partners with other companies, such as HyphaMetrics, to integrate panel insights into their data measurement solutions, further enhancing the accuracy and reliability of their offerings.

In summary, VideoAmp is dedicated to automating and outsourcing repetitive and low-value tasks, allowing clients to focus on high-value problems and optimize their input-to-output ratios. This approach not only helps clients save time and resources but also drives significant growth and efficiency in their advertising efforts.

Keywords: data-driven, advertising, software, measurement, optimization, privacy-first, linear TV, OTT, digital, walled gardens.