Vivoo operates in the personalized wellness market, offering at-home urine tests that provide users with tailored health insights and expert advice. The company's core product is a mobile app that analyzes urine samples using machine learning technology to deliver personalized recommendations on nutrition, hydration, and overall wellness. Vivoo primarily serves health-conscious individuals looking to take proactive steps in managing their well-being. The business model revolves around selling test kits and offering subscription-based services for continuous health monitoring. Revenue is generated through the sale of these kits and recurring subscription fees. The company aims to make health monitoring accessible and integral to everyday life, leveraging advanced technology to provide actionable insights.

Keywords: personalized wellness, urine tests, machine learning, health insights, nutrition advice, hydration monitoring, mobile app, health-conscious, subscription service, proactive health management.