Willing.com operates as an online estate planning platform, providing a comprehensive suite of legal documents including wills, trusts, and power of attorney forms. The service is designed to be user-friendly, allowing individuals to create and update their estate plans online without the need for extensive legal knowledge or the assistance of an attorney. The platform caters to a broad demographic, particularly those looking to ensure their assets are distributed according to their wishes and to avoid the complexities and costs associated with probate. Willing.com primarily serves individuals and families who want to secure their financial and personal affairs, offering state-specific documents that can be customized to meet unique needs. The business model is based on a subscription or one-time fee for access to its document preparation services, generating revenue through these transactions. By offering a digital alternative to traditional estate planning, Willing.com taps into the growing market of online legal services, providing a cost-effective and accessible solution for estate planning needs.

Keywords: estate planning, online wills, trusts, power of attorney, probate avoidance, customizable documents, legal services, digital platform, user-friendly, state-specific, financial security.