Zocdoc operates as an online healthcare marketplace that connects patients with medical professionals. The platform allows users to search for doctors by specialty, location, and insurance coverage, and book appointments directly through the website or mobile app. Zocdoc primarily serves individual patients seeking medical consultations and treatments, as well as healthcare providers looking to expand their patient base. The company operates in the healthcare and telehealth market, leveraging technology to streamline the appointment booking process and improve access to medical care. Zocdoc's business model is based on a subscription fee paid by healthcare providers to be listed on the platform, as well as additional fees for premium features and services. The company generates revenue by charging these fees, which are designed to offer value through increased patient acquisition and enhanced practice management tools.

Keywords: healthcare marketplace, appointment booking, telehealth, patient-provider connection, medical consultations, healthcare providers, subscription model, practice management, insurance coverage, mobile app.